Privacy Policy

Mad Badger Marketing Incorporated
Last updated: July 30, 2026

Mad Badger Marketing Incorporated (“Mad Badger Marketing,” “we,” “us,” or “our”) operates the Mad Badger Marketing website and provides website development, search engine optimization, digital advertising, local visibility, reputation management, hosting, consulting, support, and related marketing services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, request information, become a client, use the Services, or otherwise communicate or interact with us. It also explains the privacy rights and choices that may be available to you.

This Privacy Policy applies only to personal information that Mad Badger Marketing collects or processes for its own purposes. When we process personal information on behalf of a client—for example, through a website, advertising campaign, contact form, analytics account, customer relationship management platform, or other service controlled by that client—we generally act as a service provider or processor. In those situations, the client’s privacy policy and instructions govern the processing, and privacy requests should generally be directed to that client.

If there is a conflict between this Privacy Policy and our Terms of Service concerning the collection, use, or disclosure of personal information, this Privacy Policy will control.

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an identified or identifiable individual. It does not include information that has been lawfully made public, aggregated, anonymized, or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with us, we may collect or process the following categories of personal information:

Contact and identification information, such as your name, business name, mailing address, billing address, email address, telephone number, job title, and professional contact information.
Business and service information, such as information about your company, industry, service areas, goals, website, domain names, marketing activities, advertising accounts, online listings, social media profiles, products, services, customers, and competitors.
Inquiry and consultation information, such as the information you submit through a contact form, consultation request, questionnaire, survey, scheduling tool, email, telephone call, text message, online chat, or other communication.
Account and access information, such as usernames, authentication information, account identifiers, permissions, settings, and access credentials or authorization you provide so that we can perform the Services. Whenever possible, we encourage clients to provide delegated account access instead of sharing passwords.
Billing, payment, and transaction information, such as billing contacts, invoice details, transaction history, payment status, payment method, and related records. Payment card and banking information may be collected and processed directly by third-party payment processors rather than stored by us.
Communications and support information, including the content of emails, telephone calls, text messages, support requests, meetings, reviews, feedback, and other communications with us.
Device and technical information, such as your Internet Protocol address, browser type, operating system, device type, device identifiers, referring URLs, general geographic location derived from your IP address, and similar technical information.
Website usage information, such as the pages you visit, links you select, forms you begin or submit, dates and times of access, time spent on pages, referring and exit pages, and your interactions with our website, emails, and advertisements.
Marketing and preference information, such as your communication preferences, advertising interactions, areas of interest, and information used to measure or personalize marketing.
Professional or employment-related information, such as your company, position, professional background, qualifications, and information submitted in connection with a business relationship or employment inquiry.
User-provided content and project materials, such as photographs, videos, logos, written content, customer reviews, testimonials, business records, and other materials you provide in connection with the Services.
Inferences, such as conclusions about your likely business needs, interests, or service preferences based on the information described above.

We do not ask you to provide sensitive personal information unless it is reasonably necessary for a specific business or legal purpose. Please do not submit Social Security numbers, government identification numbers, medical information, biometric information, account passwords unrelated to the Services, or other highly sensitive information through general website forms, email, or text message.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you visit our website, complete a form, schedule a consultation, enter into an agreement, make a payment, communicate with us, or provide information in connection with the Services.
Automatically through technology, including through cookies, pixels, tags, server logs, analytics tools, advertising technologies, and similar technologies when you use our website or interact with our emails or advertisements.
From service providers, including providers of website hosting, analytics, advertising, communications, scheduling, customer relationship management, payment processing, security, and technical support services.
From clients, business partners, referrals, and other third parties, when they provide your information in connection with a legitimate business purpose or at your direction.
From public and commercially available sources, such as business websites, professional directories, public records, social media profiles, search engines, advertising platforms, business databases, and online listings.

Cookies and Similar Technologies

We and the providers that support our website may use cookies, pixels, tags, local storage, server logs, and similar technologies to:

operate and secure the website;
remember settings and preferences;
understand how visitors use the website;
measure website and advertising performance;
identify and correct technical problems;
prevent fraud and misuse;
improve the Services; and
deliver or measure advertising, where permitted by law.

Some cookies are necessary for the website to function. Others may support analytics, functionality, or advertising. You may be able to control cookies through your browser settings or through any cookie preference tool made available on our website. Blocking certain cookies may affect website functionality.

Some browsers transmit “Do Not Track” signals. Because there is not a uniform industry standard for responding to those signals, we do not respond to them unless required by applicable law. Where required, we honor legally recognized opt-out preference signals, such as Global Privacy Control, for the browser or device transmitting the signal.

How We Use Personal Information

We may use personal information for the following purposes:

Provide and manage the Services, including responding to inquiries, conducting consultations, preparing proposals, onboarding clients, creating and maintaining websites, managing advertising and marketing campaigns, providing hosting and support, and performing our contractual obligations.
Process transactions, including preparing invoices, processing payments, maintaining accounting records, managing subscriptions, and addressing billing questions.
Communicate with you, including responding to questions, providing support, sending service-related notices, confirming appointments, providing project updates, and maintaining our business relationship.
Market and promote our Services, including sending promotional emails, text messages, telephone communications, or other marketing communications where permitted by law; measuring campaign performance; and presenting advertising that may be relevant to your interests.
Personalize and improve the Services, including understanding how our website and Services are used, improving website performance, developing new offerings, and tailoring recommendations to business needs.
Protect our business and users, including detecting, investigating, preventing, or responding to fraud, security incidents, misuse, illegal activity, or violations of our agreements and policies.
Comply with legal and regulatory obligations, including maintaining required records, responding to lawful requests and legal process, exercising or defending legal claims, and enforcing our agreements.
Conduct ordinary business operations, including internal administration, quality assurance, training, reporting, auditing, business planning, and corporate transactions.

We may use aggregated or de-identified information for any lawful purpose. We will not attempt to re-identify information that has been de-identified unless permitted by law.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

Service providers and contractors that support website hosting, cloud storage, cybersecurity, analytics, advertising, communications, email and text messaging, scheduling, customer relationship management, payment processing, accounting, project management, technical support, and other business operations.
Advertising and analytics partners that help us understand website use, measure advertising performance, build audiences, or deliver advertising, subject to applicable law and your available privacy choices.
Clients and business partners when disclosure is necessary to provide the Services, complete a transaction, respond to a referral, coordinate a project, or carry out an activity you request or authorize.
Professional advisors, such as attorneys, accountants, auditors, insurers, lenders, and consultants, when reasonably necessary for professional services or the protection of our interests.
Government authorities, law enforcement, courts, and other parties when we reasonably believe disclosure is required by law, legal process, or regulation, or is necessary to protect rights, safety, property, users, or the public.
Parties to a business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction, including during related due diligence.
Other parties at your direction or with your consent.

We may disclose contact information, device and technical information, website usage information, marketing information, and related identifiers to advertising and analytics partners. We may disclose the other categories described in this Privacy Policy to service providers or other recipients when necessary for the applicable business purpose.

We do not sell personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough that certain uses of advertising cookies, analytics technologies, or similar disclosures may be treated as a sale, sharing, or targeted advertising. Where applicable, you may opt out as described in the Your Privacy Rights and Choices section below.

Mobile Information and SMS Communications

If you provide your mobile telephone number and consent to receive text messages, we may send you service-related or marketing text messages as described when you provide consent. Consent to receive marketing text messages is not a condition of purchasing any goods or services. Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance or contact us using the information below. We may send a one-time message confirming your opt-out request. Opting out of marketing text messages does not prevent us from sending non-marketing messages when permitted by law, such as messages necessary to provide requested Services or respond to you.

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with service providers that help us deliver the messaging program and are prohibited from using that information for their own marketing.

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email or by contacting us. You may ask us not to make marketing calls by telling us during a call or by contacting us. Even after you opt out of marketing communications, we may continue to send non-promotional communications, such as responses to your requests, service notices, transaction information, invoices, security alerts, or other communications relating to an existing business relationship.

Information Processed on Behalf of Clients

In providing marketing, website, advertising, analytics, hosting, reputation management, or related services, we may process personal information on behalf of our clients. This may include information submitted through a client’s website, lead form, advertising campaign, call-tracking service, analytics platform, customer relationship management system, or other client-controlled property.

For that information, the client generally determines why and how the information is processed. If your information was collected through one of our clients, please review that client’s privacy policy and direct your request to the client. We will assist our client with a valid request when required by law or contract.

Third-Party Websites and Services

Our website and Services may contain links to websites, platforms, integrations, or services operated by third parties. We do not control and are not responsible for the privacy, security, accuracy, or practices of third parties. This Privacy Policy does not apply to information that a third party collects directly from you. We encourage you to review the privacy policy and terms of each third-party service you use.

Information you post in public or semi-public areas, including social media pages, review platforms, or public comment areas, may be visible to others and may be collected or used by third parties.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measure, system, or method of transmission is completely secure, and we cannot guarantee absolute security.

Please use secure methods when transmitting confidential information and do not send sensitive information through unsecured email, text message, or general website forms. If we provide account access, you are responsible for protecting your credentials and notifying us promptly if you believe an account has been compromised.

Data Retention

We retain personal information for as long as reasonably necessary to:

provide the Services and maintain our business relationship;
complete transactions and maintain business and tax records;
comply with legal, regulatory, accounting, and reporting obligations;
resolve disputes and enforce agreements;
prevent fraud and maintain security; and
fulfill the purposes described in this Privacy Policy.

Retention periods vary depending on the nature of the information, the purpose for which it was collected, contractual requirements, legal obligations, and operational needs. When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

Children’s Privacy

Our website and Services are intended for businesses and adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 years of age for targeted advertising.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have some or all of the following rights:

Right to know or access: Request confirmation of whether we process your personal information and request access to the personal information we maintain about you.
Right to correction: Request correction of inaccurate personal information.
Right to deletion: Request deletion of personal information we maintain about you.
Right to data portability: Request a copy of certain personal information in a portable and, where technically feasible, readily usable format.
Right to opt out: Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling activities, as those terms are defined by applicable law.
Right to limit certain uses of sensitive personal information: Where applicable, request that we limit the use or disclosure of sensitive personal information.
Right to withdraw consent: Withdraw consent where our processing is based on consent, subject to legal and contractual limitations.
Right to non-discrimination: Exercise your privacy rights without unlawful discrimination, retaliation, or denial of service.

To submit a privacy request, you may:

email badgr@madbadgermarketing.com with the subject line Privacy Request; or
call us at (949) 284-6690;

Please describe the right you wish to exercise and provide enough information for us to identify the relevant records. We may request additional information to verify your identity and protect personal information from unauthorized access or deletion. We will use verification information only for the verification process or as otherwise permitted by law.

You may designate an authorized agent to submit a request where permitted by law. We may require proof of the agent’s authority and may ask you to verify your identity directly with us.

We will respond within the time required by applicable law. We may deny or limit a request when permitted by law, including when we cannot verify the request, when an exception applies, or when we process the information solely on behalf of a client.

Appeals

If we deny a privacy request and applicable law gives you a right to appeal, you may submit an appeal by emailing badgr@madbadgermarketing.com with the subject line Privacy Appeal. Please include enough information to identify your original request and explain why you believe the decision should be reconsidered.

We will review and respond to the appeal within the time required by applicable law. If an appeal is denied, we will provide information about any further complaint process available to you, including how to contact the appropriate state attorney general or data protection authority when required.

International Data Transfers

We are based in the United States. If you access the Services from another country, your personal information may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate. Those countries may have privacy laws that differ from the laws where you live.

When required, we use recognized legal mechanisms for international transfers, such as adequacy decisions, standard contractual clauses, or other safeguards permitted by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, information practices, technology, or legal obligations. We will post the revised Privacy Policy on our website and update the “Last updated” date. We will provide additional notice when required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact:

Mad Badger Marketing Incorporated

Email: badgr@madbadgermarketing.com
Telephone: (949) 284-6690